Ditroit: Ten Years
Editited by Davide Giannella & Ada Korvafaj
Founded in 2009, by Salvo Giunta, Pietro Furbatto, Vincenzo Memeo, and Sergio Papa, a group of 20-something-year-olds with a vision and plenty of ambition to match it, Ditroit has been focusing on honing the 3D technique, making it one of the principal characteristics of their craft. In their designs, complexity... Read More
Founded in 2009, by Salvo Giunta, Pietro Furbatto, Vincenzo Memeo, and Sergio Papa, a group of 20-something-year-olds with a vision and plenty of ambition to match it, Ditroit has been focusing on honing the 3D technique, making it one of the principal characteristics of their craft. In their designs, complexity is in simplicity, a rule they follow by leaving only the necessary elements in, as a way to focus on what’s substantial.
One decade after founding the studio and having undergone some structural changes, The Ditroit crew, past and present, decided to go down the memory lane and reminisce the best and worst moments of the decade; the most relevant to their growth, both on a human and on a professional level.
Is an independent art curator from Milan. Besides collaborating with staples of contemporary art (PAC, la Triennale di Milano, Museo Marino Marini and several independent art spaces), he is a professor at NABA.
Previously a contributor for several Italian magazines and a communication agency producer, Ada joined Ditroit in 2016. She knows all its secrets and was happy to share them in this book.
The DITROIT 10 YEARS BOOK includes forwards by:
Justin Cone Designer, technologist and entrepreneur, co-founded Motionographer, F5 and The Motion Awards.
Stephen Price Stephen is the founder and creative director of Stash Media Inc., and executive editor of Stash Magazine.
Roberto Bagatti Former head of MTV World Design Studio, currently Chief of Brand and Creative at RAI. Marc Bodin-Joyeux Is the Managing Director and Executive Producer of Passion Paris which represents Ditroit in the French market.
Most of Ditroit’s projects can be found online, so the goal was to steer away from the idea of cataloging them in this book. The intent was to share what goes on behind the making of Ditroit’s images and animations. The number of visuals and stories gathered was huge, hence the idea to approach its design as if it were one big moodboard. Each double-page featuring different types of content (pictures, sketches, e-mails, words) is meant to be perceived both for every single element or in its togetherness, as a poster. The graphic design was carried out by Studio Temp.